UEC Theatres Launches DTS:X Immersive Sound With GDC Technology
Burbank, Calif. (December XX, 2015) – GDC Technology Limited ("GDC Technology"), a world-leading digital cinema solutions provider, is pleased to announce the installation of DTS’ next-generation immersive audio technology, DTS:X, powered by GDC’s SX-2000X Immersive Sound Media Server, at the UEC Theatres 14 Cleveland (Tenn.). As a DTS:X worldwide certification service agent, GDC Technology will be leading the effort to enhance additional UEC Theatres with DTS:X sound in the future.
DTS:X replicates a real-world sound environment and transports the audience into a new dimension of sound immersion by moving sound objects to and through specific locations - in front of, behind, above and beside the audience - precisely where the creator intended.
The inherent flexibility of DTS:X provides exhibitors the ability to offer their customers a compelling immersive experience in their theatres, regardless of size or configuration, whether via an auditorium upgrade or in new construction. Combined with the flexible speaker layout that DTS:X affords exhibitors and the additional processing power of the GDC SX-2000X, immersive cinema sound is now available and affordable to more theatres than ever before, large and small alike.
By installing DTS:X-approved equipment that renders MDA (multi-dimensional audio) files and plays audio in theatres outfitted within the DTS:X speaker configuration guidelines, UEC Theatres, beginning with the UEC Theatres 14 Cleveland, now provides their audiences with the most compelling, immersive sound experience possible.
“At UEC, we believe in delivering the most innovative and advanced technologies available to our guests,” said Steve Ross, vice president of theatre operations at United Entertainment Corp. “GDC is one of our most trusted partners. When they demonstrated its affordability, flexibility, and amazing sound, it was an easy decision to select DTS:X as our premium sound at UEC Theatres 14 Cleveland. DTS:X combined with GDC’s new immersive sound server is a win-win-win for our audience.”
American Ultra was the first film to be exhibited in DTS:X in the U.S., following two films released at theatres in several major cities in China this summer. Sicario and The Last Witch Hunter have also been exhibited in DTS:X in the U.S. thus far. In addition to The Hunger Games: Mockingjay, Part 2, more major titles will be forthcoming.
According to Tony Adamson, GDC senior vice president, strategic planning, DTS:X offers exhibitors an affordable solution for any size auditorium, not just premium large format auditoriums. “For 15 years, GDC Technology has provided the industry with a wide-range of reliable digital cinema solutions. Our partnership with DTS was the next logical step to providing a one-stop shop for exhibitors,” said Mr. Adamson. “DTS:X will provide UEC with an experience like no other and set them apart from competitors.”
About GDC Technology Limited
GDC Technology Limited (“GDC Technology”) is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. GDC Technology also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Technology’s subsidiary, GDC Digital Cinema Network Limited, manages VPF programs for approximately 5,000 theater screens and 250 motion picture distributors worldwide. To learn more about GDC Technology products and services, visit our website.
About UEC Theatres
United Entertainment Corp. owns and operates a chain of movie theatres and video stores throughout the United States. The Company mission is to provide high quality entertainment at reasonable prices to the markets it serves. United Entertainment takes pride in bringing the magic of movies and new jobs to communities. UEC Theatres is a Top 50 theatre circuit in the United States with 154 screens at 17 complexes. With operations in 13 states currently, from east coast to west coast, UEC remains poised for growth. Founded in 1991, privately held United Entertainment Corp. started exclusively as a video store chain and grew to 23 video stores at its peak. Meanwhile, the decision was made to diversify into the theatre business. The first UEC theatre was built in 1997 and the theatre side of the business has grown steadily since. We acquire, develop and operate multi-screen cinemas in small and midsized markets throughout the United States.
For more information about United Entertainment Corp. or UEC Theatres, visit our website.
Since 1993, DTS, Inc. (Nasdaq: DTSI) has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. For more information, please visit www.dts.com.